Ed Sheeran and Heinz Create Edchup

Ed Sheeran is getting his own line of ketchup. The singer, a huge ketchup fan, has teamed with Heinz for his very own Edchup bottles. The singer debuted the condiment on Instagram, writing, “It's actually real and you’ll be able to get your hands on one very soon#Edchup#KetchupDay#EDxHEINZ#TheDreamThatKeepsOnGiving.

The ketchup, which is really just the regular condiment with a cool label, is apparently in response to a plea by Ed himself back in April. "Yo @heinz I have an idea for a TV ad if you wanna do one, if not I won't be offended, I could never be mad at you,” he wrote next to a photo of himself kissing a bottle of the condiment. “Slide in my DMs or have your people call my people. Lots of love, your biggest fan x.”

The first 150 bottles actually went on sale yesterday at three restaurants, but he added, “later this month you’ll be able to get them everywhere.” The ketchup can be ordered online for $5, along with $2.50 in shipping charges.

Click here to buy your own bottle

 
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