Lay’s is about to drop some major chip news.
The company announced on Wednesday the addition of three new limited-edition chip flavors inspired by different genres of music: Wavy Electric Lime and Sea Salt (modeled after pop), Flamin’ Hot and Dill Pickle (for hip hop fans), and Kettle Cooked Classic Beer Cheese (designed with rockers in mind). They’ll hit stores nationwide on March 4.
Lay’s collaborated with singer Bebe Rexha to release the flavors in addition to a new single “Right Here, Right Now” previewed in the video above. As part of their “Turn Up the Flavor” program, Rexha remixed the hit in a pop, hip hop, and rock style to match the profiles of each new chip flavor.
(To get the full song—in whatever style you prefer—fans will need to buy the corresponding bag and use the printed code to download it on laysturnuptheflavor.com.)