This year’s YouTube Rewind didn’t go over quite as expected, officially becoming the platform’s most disliked video today (Dec. 13).
Rewind, the annual video made by YouTube, is intended to capture the year’s most influential and memorable moments. This year’s video has received immense backlash since it was first published on Dec. 6, with YouTube creators deeming it “inauthentic.”
This year’s Rewind surpassed Justin Bieber’s “Baby” as the most disliked video on the platform. While Bieber accomplished the feat over the course of eight years, YouTube Rewind reached the milestone in about a week.
One YouTube creator, Marques Brownlee, gave his take on why this year’s Rewind was such a flop among the online community. “YouTubers and creators and audiences see it as one thing and, YouTube, who’s in charge of making it, sees it as something completely different,” Brownlee said in a video of his own.
Among criticism about the growing disparity between YouTube’s brand and its community, commentator Philip DeFranco also pointed out that YouTube’s Rewind completely glosses over some of its more controversial moments of the year like Logan Paul’s infamous “Suicide Forest” video. DeFranco argues that this attempt to distance themselves from possible backlash demonstrates how out of touch the platform is falling with its real community.
Check out this year's YouTube Rewind for yourself.