MyGoodDeed, the respected 9/11 nonprofit which annually organizes the federally-recognized 9/11 Day of Service and Remembrance (http://911day.org), has again named longtime supporter iHeartMedia the official national entertainment partner of 9/11 Day. Since 2010, iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, has used its broad reach to inspire millions of Americans to observe the anniversary of 9/11 by serving others. Over the last three years, iHeartMedia has committed over $10 million in support, the single largest media contribution by any 9/11 Day partner.
From September 1 through September 11, iHeartMedia’s 840 radio stations will air a series of on-air public service messages in support of 9/11 Day of Service and Remembrance. Listeners who want to participate can choose options including volunteering, donating to charities of their choice, or simply making a voluntary pledge to dedicate time on 9/11, or another day, to performing good deeds that help others in need.
This 9/11, an estimated 35 million people are expected to observe the day through service of some nature. For example, in five cities across the country, military veterans, civilians, and active-duty service members will be volunteering with The Mission Continues at projects that pay tribute to first responders, who played a critical role on 9/11. Each project will honor the sacrifices of those lost on September 11, 2001 and in years since in defending the country.
Some of this year’s projects will address needed upgrades and servicing at sites including the FDNY Fire Academy, the St. Louis Fire Department Headquarters and Training Facility, and the Texas Fire Museum. From Saturday, September 7 through Wednesday, September 11, iHeartMedia on-air personalities in New York, Boston, Washington DC, St. Louis, Dallas, and Phoenix will help promote volunteer activities and in many instances will be personally on location to report back to listeners. In NYC, Bethany Watson, co-host of the popular “Elvis Duran and the Morning Show” in New York on Z100, which is syndicated by Premiere Radio Networks, will be onsite at the Fire Academy Randall’s Island to assist in refreshing and improving the facility atmosphere.
“iHeartMedia was an inaugural partner of 9/11 Day in 2011 because we strongly believed in giving the public a platform to publicly or privately honor those lost in the attacks on September 11, 2001,” said Jessica King, Director of Community Engagement for iHeartMedia. “We believe our participation is more important each passing year to ensure that 9/11 Day remains the world’s largest annual day of charitable service and giving in the U.S.”
“iHeartMedia has been an absolutely instrumental partner for three years, helping us substantially increase public awareness of, and participation in 9/11 Day,” said David Paine, president and co-founder of the 9/11 Day Observance. “The entire company has been deeply dedicated to the cause of remembering and honoring the victims and heroes of 9/11, and we are extremely thankful and touched by their ongoing commitment to 9/11 Day.”