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Rita Ora took the plunge…into a vat of blue hair dye.

The normally bleach blonde Brit singer had a serious Katy Perry moment today, tweeting “Today it’s smurf day :) ” and posting this picture:

How long will her blue period last? Well, she used the hashtag #bluehairday, which implies it has a 24 hour expiration date. Too bad—we kinda think it’s smurftastic.

What do you think of the new ‘do? Don’t?

READ MORE: Popdust

Photo Credit Getty Images & Instagram